Is Google PageRank Important Today ?

Is Google PageRank Important Today ?  -Let’s start with what Google says. In a nutshell, it considers links to be like votes. In addition, it considers that some votes are more important than others. PageRank is Google’s system of counting link votes and determining which pages are most important based on them. These scores are then used along with many other things to determine if a page will rank well in a search. Don’t like me speaking for Google? No worries. 

When Google talks about PageRank at its site, it often links to the Google Technology page, which says: The heart of our software is PageRank™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank continues to play a central role in many of our web search tools. 

 PageRank Explained PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. 

Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Using these and other factors, Google provides its views on pages’ relative importance. Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. 

Google goes far beyond the number of times a term appears on a page and examines all dozens of aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query. Recent Google Edits Emphasize PageRank Just One Of Many Factors What’s with the bold and strikeout text? Between when I started this article and when I finished it today, I noticed that this key page had been updated for the first time in years. 

Bold shows what I found to be added. Strikeout shows what was removed. Another key PageRank reference was also updated on the Google corporate philosophy page: Google works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value. Google assesses the importance of every web page using a variety of techniques, including its patented PageRank™ algorithm which analyzes which sites have been “voted” the best sources of information by other pages across the web. 

Instead of relying on a group of editors or solely on the frequency with which certain terms appear, Google ranks every web page using a breakthrough technique called PageRank™. PageRank evaluates all of the sites linking to a web page and assigns them a value, based in part on the sites linking to them. By analyzing the full structure of the web, Google is able to determine which sites have been “voted” the best sources of information by those most interested in the information they offer.

This technique actually improves as the web gets bigger, as each new site is another point of information and another vote to be counted. The changes are interesting. Google is somewhat qualifying that PageRank is important but not the sole factor in how pages are ranked. That’s good, because as I’ll explain, too many people have fixated on PageRank scores for too long. PageRank For Searchers: Google Toolbar Let’s start with how PageRank is used by Google for searchers. First and foremost, it is one of many factors used for ranking pages. 

You can’t see PageRank when you search (ordinarily, that is. further below I’ll explain how you CAN see it), but behind the scenes, it helps in part to decide if a page will show up in the top search results or not. Most searchers encounter PageRank through the Google Toolbar. The toolbar has a “PageRank meter” that Google itself fails to fully explain in its online help files. 

For example, when writing my Google Search History Expands, Becomes Web History article last week, I spent some time going through all the Google Toolbar help files to find a good explanation to link to about the meter. This was the best I found, a short mention that says: Wondering whether a new website is worth your time? 

Use the Toolbar’s PageRank™ display to tell you how Google assesses the importance of the page you’re viewing. Here’s how it works. If you’ve installed the Google Toolbar, you MAY have the PageRank meter installed. 

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